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5 Easy Strategies to Help Small Businesses Get More Backlinks

So you’ve optimized your business’s website with all the right keywords. You’ve started a blog, so you can grab the search engines’ attention with all your delicious new content.

But you’re still not getting those top rankings in the SERPs.

What gives?

Despite all your content and keyword kung fu, you might be letting one very important thing slip through your fingers: Backlinks.

That might sound like gobbledegook, but don’t worry. In this article, we’ll take a look at the five best strategies for easy backlinks so you can hit that number one spot.

But first…

What are Backlinks?

Simply put, backlinks are links from external domains that lead to your website. They “link back” to you.

A backlink can come from a partner, a consumer’s guide website, a social media profile, or more.

But wherever they’re coming from, backlinks are crucial for SEO.

Search engines really like websites that are trustworthy. When a website has a lot of backlinks to it, that tells the search engine that that site can be trusted.

And when the backlinks are coming from trustworthy sites like, say, Facebook or Wikipedia, that adds to the site’s trustworthiness rating. A network of trustworthy sites all linking to another creates a huge boon for search rankings.

So obviously, you can’t afford to forget about backlinks.

But building a network of backlinks can seem like an intimidating task. How am I supposed to convince other domains to link to my page?

It doesn’t have to be intimidating. Here are the five best easy backlinks strategies.

Create Content Worth Linking To

If you’ve given any thought to SEO at all, you’ve probably already started a blog. After all: search engines love fresh content, and a blog is the best way to give it to them.

But what are you blogging about?

Are you just using your blogs as a place to load up on keywords? Or are you creating content that’s actually worth something?

If you focus on using your blog to create a resource for customers (and maybe even competitors!), you’ll see those backlinks pour in.

Create blog posts that answer the burning questions in your industry.

Write white papers or even e-books to establish yourself as an authority. If you’re serious about it, do an independent study.

Creating worthwhile content won’t only attract readers to your site. Other bloggers will want to cite your content as a source.

And that’s a surefire way to get easy backlinks.