How to Create a Blade Sign That Demands Attention: Top Tips for Design and Placement
Blade signs are an excellent way to capture attention and increase foot traffic to your store.
Hanging perpendicular to the building, they offer visibility from a distance, ensuring your shop stands out on busy streets.
To create a blade sign that truly makes an impact, there are several key design and placement considerations.
Here are some essential tips to help you craft the perfect blade sign for your business.
Prioritise Visibility
When designing a blade sign, visibility is key. Since blade signs are mounted perpendicular to your building, they’re designed to catch the eye of pedestrians and drivers alike.
Choose a location where it can be easily seen from a distance, especially if your shop is on a busy street with lots of foot traffic.
This could be either at the front of your store, side or behind, or all three if this seems to make sense for your building.
Consider the main walkway and drive and think about the customer journey from outside of the building.
By putting yourself in your customers shoes, you’ll be able to easily identify the best position for your marketing materials.
Choose Clear, Bold Typography
The text on your blade sign should be easy to read from a distance. Opt for bold, legible fonts that stand out even from across the street.
Stick to large, high-contrast text to ensure maximum readability. You might also want to limit the amount of text to just your shop’s name or a simple slogan that communicates your business’s essence at a glance.
Avoid noisy signs that would take time to read or become distracting to drivers and pedestrians.
Use High-Quality Materials
To ensure your blade sign withstands the elements, it’s important to use durable materials. Using aluminium signs mounted outside your store is a smart choice.
Aluminium is lightweight, sturdy, and resistant to weather, making it ideal for outdoor signage.
Aluminium signs are versatile, easy to maintain, and long-lasting, ensuring that your blade sign continues to attract attention for years to come.
By using quality materials, this can reflect on you brands identity therefore shows your professionalism and builds trust within the market.
Opt for Eye-Catching Graphics or Branding
Your blade sign is a reflection of your brand, so make sure it accurately represents your business’s identity.
Incorporate your brand’s colours, logo, or other graphic elements into the design to create a cohesive look.
Make sure that your brand’s logo is clear and visible, as it will become a recognisable symbol for your business.
Consider the Sign’s Size
The size of your blade sign is another important factor to consider. It should be large enough to be seen from a distance but not so oversized that it overwhelms the space.
A sign that is too small might get lost in a busy environment, while a sign that is too large can feel intrusive. Strive for a balanced design that complements both your business and its surroundings.
Placement Matters
Where you place your blade sign is just as important as how it looks. The sign should be positioned at eye level or slightly above, allowing people to easily spot it as they walk by.
The right placement will maximise visibility and ensure that your sign is seen by as many potential customers as possible.
Lighting for Night Visibility
If your store operates after dark, consider adding lighting to your blade sign. Proper lighting will make sure your sign remains visible even when the sun goes down.
You can either backlight the sign or add spotlights to highlight it from below. Proper lighting not only improves visibility but also makes your business appear more inviting during evening hours.
Trial run these placements with drivers and on foot customers, place yourself in their position and view it from their perspective.
This form of A/B testing contrasting the two, or more, positions of the sign to help achieve the best outcome.
The placement and lighting of your overall sign will determine whether or not you attract more customers to your store.
In Conclusion
Crafting the perfect blade sign is about more than just hanging a piece of signage outside your store—it’s about creating a memorable and functional marketing tool that catches the attention of passersby.
By prioritising visibility, using high-quality materials like aluminium, and carefully considering placement, you can design a blade sign that makes a lasting impression.
With these tips, your blade sign will be a powerful tool in driving foot traffic and helping your store stand out.
